Fidelity Data Inc.

Direct Marketing Solutions

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Direct Mail Advertising

What's the fastest, simplest and cheapest way to promote just about any business?

The answer is postcards sent by direct mail.

You can generate leads, create sales, ask prospects to give you a try or convince existing customers to buy more or buy more often. Postcards Work.

We specialize in Direct Mail marketing for the Mortgage, Real Estate and Insurance industries. A postcard sent to a pin point targeted audience averages about a 1% response rate.

By combining pin point targeted lists to a specialized postcard, you can achieve higher than normal response rates.

Take a look at Return on Investment Averages on a direct mail campaign for the typical Mortgage Company.

Sample ROI Scenarios Using Fidelity Data’s High Impact Direct Mail Formula*

Using a Mortgage Company as an example

Scenario #1:

5,000 mailed 1% response rate 50 Phone Calls 5 (10%)Total Closed Loans
Total Avg. Revenue @ $3000 per closed loan = $15,000
RME total cost = $2,300
Return on Investment = $12,750

Scenario #2:
5,000 mailed 2% response rate 100 Phone Calls 10 (10%)Total Closed Loans
Total Avg. Revenue @ $3000 per closed loan = $30,000
RME total cost = $2,300
Return on Investment = $27,750

Scenario #3:
5,000 mailed 3% response rate 150 Phone Calls 15 (10%)Total Closed Loans
Total Avg. Revenue @ $3000 per closed loan = $45,000
RME total cost = $2,300
Return on Investment = $42,750

Pricing

All inclusive pricing

Prinitng, Addressing, Targeted Mailing List and Postage

46 cents per postcard

48 cents per card for Adjustible Rate because of higher cost for mailing list

There is one time $75 set up/design fee to make unique plate for your company

Each card is customized for your Company to include your logo, or any graphic or photo you would like

We have dozens of different postcards specifically targeted to every niche of the Mortgage industry. Please call or e-mail us and we will be happy to send you samples in each different segment of the market you wish to target.

Reverse Mortgage Postcards

Our clients are getting a tremendous response on Reverse Mortgage Postcards. With the equity boom of the early 2000s there is a huge amount of seniors that are equity rich and cash poor. We mail to a specialized list that is the most likely to benefit from a Reverse Mortgage.

We target only Homeowners ages 66+ with at least 70%+ equity in the home as well as Home values over $150,000 and Household income below $40,000.

We consider a Reverse direct mail lead superior to TV leads for a few reasons

You can control the Home Value and LTV of the prospect by the mailing list used
You're not locked into using their company to wholesale the loan
You can target lower income households with equity and 100k+ Home Values
You can target older Homes more likely to be in need of Home Improvements.
Eliminate mobile and manufactured Homes
When someone calls you the dynamic of the call is much better than you calling them back.
You can set up in home appointments immediately

ROI projections on direct mail campaigns Click link>>>>Direct Mail

Please call or e-mail us and we can show you how to you can have warm, responsive Reverse Mortgage leads in your loan officers hands..

Adjustable Rate Mortgage Postcards

Right now the best market niche in forward mortgages is the homeowners with an ARM. Most have seen increases in their monthly payments and are looking to get into a fixed ratewhile rates are still low.

We can target a direct mail postcard campaign to any niche of the mortgage market you desire.

ROI projections on direct mail campaigns Click link>>>>Direct Mail

Fidelity also specializes in highly responsive postcards for the Real Estate and Insurance industries. Please call or e-mail for samples

Fidelity Data Inc . has been the leader in HIGH IMPACT direct mail solutions for top mortgage producers for over 9 years. Our direct mail expertise consists of knowing what it takes for the consumer to stop and open your mail. Our tested and proven results have worked for hundreds of mortgage professionals nationwide. We take the guessing and complexity out of your hands, so you can concentrate on closing more loans.

*This is only a sample of the back end analysis for mortgage brokers who use direct mail to increase their business. These are estimates only and will vary due to different types of commissions and investment structures. Also, you must consider the life-time value of the client including referrals.

Call or e-mail us now for information on Fidelity's High Impact Direct Mail Pieces or targeted lists for your own mail piece.

info@fdidata.com <<<<<Click on e-mail address to request info

(866) 550-7858 Toll Free US and Canada

(954) 570-5818 Main number

(954) 697-0187 Fax

We will design and implement a direct mail program for any type of business. Please call or e-mail us to see if direct mail will work for you.