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Direct Mail Advertising Works for Dental Practices

 

Direct Mail is the fastest, simplest and cheapest way to promote just about any business.


POSTCARD DESIGNS FOR DENTISTS

We do not have a warehouse full of pre-printed postcards. Colors, photos, and text are all editable because we print your postcards after you order them. These samples can be used in whole or in part.

We combine pin pont targeted mailing lists for the different categories of Dental Services you are offering.

You can segment by households with children and then target children's exact ages for first time visit, orthodontics etc. We can target new movers into your town for family dentistry. Teenagers for braces, Females 21-35 for whitening, Older for implants.

You choose the exact demographic you want to receive your message to grow your practice.

You can segment by household income, credit worthiness or any demographic category you think is best to market your practice.

Scroll Down for All Dentist Samples:


                                       

                      General and Family Dentistry




                                                                        

                           Children's Dentistry

 

 


 

                                                                        Cosmetic Dentistry

 

 


 

                                                                                    

                                Teeth Whitening

 

 

 


                                                                                          Orthodontics

 

 

 

 

                                                                


   

Pricing

 5000 Postcard campaign costs $2250 all inclusive. 45 cents per card.

 All inclusive pricing includes printing, mailing list, addressing, and postage. 4.25 x 6 inch postcard. New movers are additional 2 cents per card because of more expensive mailing list

 5000 6x9 extra large postcards cost $2725 all inclusive pricing.

All cards are customized with your logo, any graphics or photo you desire of you or photo of entire staff. We will work with you to customize the postcard that will generate the most responses. All samples above can be used in part or whole. We will work with you on the perfect design for the market niche you are marketing.

 

A postcard sent to a pin point targeted audience averages about 1% response rate. Every 5000 cards sent out, could translate into 50 new clients

By combining pin point targeted lists to a specialized postcard, you can achieve higher response rates.


Take a look at some sample ROI scenarios using a direct mail campaign (We use a mortgage client because of the uniformity of their commission structure. Dentist's ROI will vary depending on the service being marketed. Implant and Orthodontics will be higher ROI than whitening for example)

Sample ROI Scenarios Using Fidelity Data’s High Impact Direct Mail Formula*

                        Using a Mortgage Company as an example

Scenario #1:

5,000 mailed 1% response rate 50 Phone Calls 5 (10%)Total Closed Loans
Total Avg. Revenue @ $3000 per closed loan = $15,000
RME total cost = $2,200
Return on Investment = $12,900

Scenario #2:
5,000 mailed 2% response rate 100 Phone Calls 10 (10%)Total Closed Loans
Total Avg. Revenue @ $3000 per closed loan = $30,000
RME total cost = $2,200
Return on Investment = $27,900

Scenario #3:
5,000 mailed 3% response rate 150 Phone Calls 15 (10%)Total Closed Loans
Total Avg. Revenue @ $3000 per closed loan = $45,000
RME total cost = $2,200
Return on Investment = $42,900

These scenarios don't take into account the lifetime value of a client or the referral value of each new client.      

                      


Fidelity Data Inc . has been the leader in HIGH IMPACT direct mail solutions for over 9 years. Our direct mail expertise consists of knowing what it takes for the consumer to stop and notice your mail. Our tested and proven results have worked for hundreds of professionals nationwide. We take the guessing and complexity out of your hands, so you can concentrate on daily operations of your business.

*This ROI scenario is only a sample of the back end analysis for a mortgage company who use direct mail to increase their business. These are estimates only and will vary due to different types of commissions and investment structures. Also, you must consider the life-time value of the client including referrals.

 

 

Call or e-mail us now for information on Fidelity's High Impact Direct Mail Pieces or targeted lists for your own mail piece.

 

info@fdidata.com <<<<<Click on e-mail address to request info

 

(866) 550-7858  Toll Free US and Canada

(954) 570-5818

(954) 697-0187  Fax

We will design and implement a direct mail program for any type of business. Please call or e-mail us to see if direct mail will work for you.